The world has shifted because of the COVID-19 pandemic, and most business sectors are now delving into the online meeting realm. Instead of lunch meetings and introductory dinners, business men and women are facing new technological challenges.
How do you create a meaningful new business partnership when there is a screen getting in the way of making a genuine connection?
Answer: Every lesson I’ve learned about beginning a long-lasting client relationship started with jewelry. I can hear your thoughts already. “You’re crazy? What does jewelry have to do with business development?”
Join me for our 5-week Blog Series “The Hidden Gems of Business Development” for tips on how to make your BD efforts sparkle like the diamond you are. This week’s tip is about standing out from the crowd:
Start with a Conversation Piece
I can’t begin to tell you how many times I’ve made connections with strangers over wearing a statement piece. Several years ago, my boyfriend pressed a red velvet box into my hand that held a one-of-a-kind, antique sunflower ring inside. The halo of golden pedals gracefully moves around a perfectly sculpted, petite diamond. It’s a clever ring that was fashioned sometime in the early 1800s when diamonds were crafted by the artisan’s own hands and not a machine. Every time I wear this ring to a meeting with a client, someone notices and comments on it. It has a history behind it, one that helps me tell its story and make a connection. As soon as I am finished sharing my favorite piece from Arnold’s, the person’s eyes light up, their shoulders loosen a bit, and they always partake in the reverie with an anecdote of their own. I listen intently, taking mental notes of their details to reference in later conversations, stoking the relationship that we have newly kindled.
But what does a piece of jewelry have to do with a business meeting?
Making an extraordinary connection with a prospective client is hard, especially if your first meeting is conducted virtually. Too many times business meetings start with the same mundane phrases: “How are you doing? How is the weather up there? Did you travel safe?” These phrases get you nowhere and are generally thought to be filler questions, a conversation that the client will seldom remember.
Our Challenge to You: Look for statement pieces (whether it be jewelry, a watch, a picture or piece of art in the background) and genuinely compliment the person on what you see. Ask them if there is the meaning behind the piece or simply how they have come to own such a fantastic item. This is the perfect ice breaker for a business meeting and will almost always help you leave your prospect with a lasting impression. People love to tell their stories, and business has more longevity when you can relate to the person you are working with. A statement piece stands out from the crowd. Isn’t that what you want to do as well? Be the sunflower ring amongst your competitors, and surely you will land a memorable place in their minds and business deals alike.
Fashion Tip: Wear a conversation piece in your virtual Meetings. You never know where the conversation might lead.
For all things that sparkle visit us at: https://www.rubylane.com/shop/arnoldjewelers
Author: Brittney Bagiardi